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Apple and IBM unveiled a “landmark” partnership last week to win over business customers by offering iPhones and iPads that are specially tailored to the corporate world.
The tie-up between what were historically rivals aims to boost Apple’s share of the market for mobile devices for businesses and will offer custom-made apps which bring the power of IBM’s supercomputing analytics to a mobile workforce, a joint statement said.
“The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change,” the statement said.
“Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows.”
The companies plan to release more than 100 industry-specific enterprise solutions including apps developed for the iOS platform, along with IBM cloud services, security and analytics.
As part of the deal, IBM will also sell iPhones and iPads tailored to specific industries.
“For the first time ever, we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple,” said Apple’s Chief Executive Tim Cook.
“This is a radical step for enterprise and something that only Apple and IBM can deliver.”
Ginni Rometty, IBM Chairman, President and CEO, said the alliance “will build on our momentum in bringing these innovations to our clients globally.”
The deal was the result of several conversations between Cook and Rometty over the last few months, the Re/code website said.
“If you were building a puzzle, they would fit nicely together as puzzle pieces with no overlap,” Cook told Re/code of the two companies.
“When you put our teams in the room together, we both have engineering cultures, so they feed off of one another. And when you do that you end up with something better than either of you could produce yourself.”
Rometty said of the relationship between IBM and Apple: “We both think of each other as the gold standard.”
This story was originally published on main.omanobserver.om
The tie-up between what were historically rivals aims to boost Apple’s share of the market for mobile devices for businesses and will offer custom-made apps which bring the power of IBM’s supercomputing analytics to a mobile workforce, a joint statement said.
“The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change,” the statement said.
“Apple and IBM’s shared vision for this partnership is to put in the hands of business professionals everywhere the unique capabilities of iPads and iPhones with a company’s knowledge, data, analytics and workflows.”
The companies plan to release more than 100 industry-specific enterprise solutions including apps developed for the iOS platform, along with IBM cloud services, security and analytics.
As part of the deal, IBM will also sell iPhones and iPads tailored to specific industries.
“For the first time ever, we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple,” said Apple’s Chief Executive Tim Cook.
“This is a radical step for enterprise and something that only Apple and IBM can deliver.”
Ginni Rometty, IBM Chairman, President and CEO, said the alliance “will build on our momentum in bringing these innovations to our clients globally.”
The deal was the result of several conversations between Cook and Rometty over the last few months, the Re/code website said.
“If you were building a puzzle, they would fit nicely together as puzzle pieces with no overlap,” Cook told Re/code of the two companies.
“When you put our teams in the room together, we both have engineering cultures, so they feed off of one another. And when you do that you end up with something better than either of you could produce yourself.”
Rometty said of the relationship between IBM and Apple: “We both think of each other as the gold standard.”
This story was originally published on main.omanobserver.om
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