ZTE unveils a redesigned logo and new company philosophy

Tags: ZTE

The Chinese tech giant ZTE unveiled a redesigned logo. The new branding presents a new corporate identity, which falls in line with the company’s focus on innovating in the M-ICT field. The latter stands for Media Information Communications Technology.

ZTE’s new logo is noticeably sleeker than the one its replaces - it embodies that company’s new Cool-Green-Open philosophy. Going forward, the company will focus on products that are “dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.”

The Chinese manufacturer has a CES press conference scheduled for Monday, January 5. We will be covering it live, so be sure to tune in to find out what ZTE has in store for 2015.

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from gsmarena http://www.gsmarena.com/zte_unveils_a_redesigned_logo_and_new_company_philosophy-news-10615.php

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