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The solution will enable Airtel offer a single platform to address messaging requirements of enterprise customers related to promotions, campaigns, contests or other similar services to mobile subscribers.
"With this new platform, we will be able to extend to our customers, a powerful medium for their communications and campaigns to be delivered to a wider audience," Airtel Africa Chief Marketing officer Andre Beyers said.
For this, we plan to tie-up with some of the most popular wireless application service providers in the region to reach out to mobile subscribers in the continent, he added.
Using the platform, banks can send transaction information to their customers, while retailers can send promotional information to their customers.
This service will be rolled out in phases throughout Africa within the next six months.
"This partnership underlines our focus on forging stronger relationship with Bharti Airtel, given our global experience and capability to deliver market-proven, carrier-grade solutions quickly and cost effectively," Mahindra Comviva Global Market Unit Head Patrick Allainguillaume said.
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