Google makes world a playboard for Legos - Business Recorder

February 03, 2014

RECORDER REPORT

Google on January 28 began letting Lego lovers build with virtual color blocks in its Chrome web browser and then give creations homes in online maps of the real world. "There's something pretty amazing about being able to piece together your ideas with just a collection of colorful bricks," Google product marketing manager Adrian Soghoian said in a blog post.

The browser application was originally built as an experiment by a team in Australia, but was opened to the public on Tuesday in an apparent tie-in to "The Lego Movie" due out in February.

Versions of the Build application have also been tailored for Android-powered touchscreen smartphones or tablets with high-end graphics capabilities, according to Soghoian.

Copyright Agence France-Presse, 2014 </ div>

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