Tata Docomo partners with Micromax to launch bundled 2G and 3G data offers - NDTV

Telecom operator Tata Docomo on Tuesday partnered with domestic handset player Micromax, giving its subscribers access to special 2G and 3G bundles when using the Indian mobile brand's devices.

Tata Docomo said customers using Micromax handsets, purchased after October 1, 2013 can avail offers such as 3GB of free data for one month on 3G services, and double data on recharge of Rs. 95 and above.

The bundled offerings differ depending on the circle and the customer profile. The company said the offer is valid till June 30, 2014 and is available across the entire range of Micromax handsets.

Announcing this special offer, Sunil Tandon, Head Non Voice Services, Tata Docomo, said "At Tata Docomo, we follow a consumer-centric strategy where we believe in developing offerings keeping our customers' preferences in mind. Through an Intelligent & Interactive Call to Action ,wherein the MICROMAX Tata Docomo customer can now SMS "MICROMAX" to 141, to get relevant offerings cutting across 2G data, 3G data, Post-pay and Pre-pay. We are glad to partner with Micromax to launch the Micromax Range program."

Commenting on the association, Shubhodip Pal, Chief Marketing Officer, Micromax, said, "It has been our constant endeavor at Micromax to empower our consumers through affordable product innovations and service offerings. We are happy to work together with Tata Docomo, as this partnership builds on our promise to democratize technology for the masses. This partnership will provide consumers an option to choose and customize from an array of offerings on their favorite Micromax devices, as per their requirements."

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