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The Apple chief executive said that he cannot reveal what the company is working on because everyone "will be so much happier when you see it."
Apple on Friday officially launched its iPhone to China Mobile's 763 million subscribers. But despite that good news, CEO Tim Cook still was unwilling to share details on his company's future plans.
During an event launching the iPhone to China Mobile, Cook was asked whether Apple might launch an iPhone with a bigger screen or offer flexible displays in future models. All Cook would say, however, is that customers can expect some nice updates in the future.
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"We never talk about future things," Cook said, according to Bloomberg, which was in attendance at the event. "We have great things we are working on but we want to keep them secret. That way you will be so much happier when you see it."
Apple is expected to unveil a new iPhone this year, along with updates to its iPad line. There's also hope in the marketplace that Apple will show off its long-awaited iWatch and possibly, the television Steve Jobs hinted at before his death.
Until then, however, Apple can bask in the launch of its iPhone on China Mobile. The company has been in negotiations with the world's largest carrier for years and has finally brought its smartphone to the company's customers.
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