Sunday, 8 December 2013

Watch TV in a whole new way - Financial Express






Television makers are promoting a new technology these days.Television makers are promoting a new technology these days.


SummaryA new technology takes image clarity on the idiot box to a whole new level with pixel resolution that�s four times greater than full high definition



Technology has made a remarkable impact on almost every aspect of our lives, and the idiot box is set to experience it first hand. Television makers are promoting a new technology these days. It�s called ultra high-definition (UHD) or 4K, and televisions armed with this technology offer very sharp picture quality and a good colour contrast to produce mesmerising images. Earlier, televisions with big screens such as 84-inch came with this technology; nowadays TV makers such as LG, Samsung have introduced it in their 55-inch and 65-inch offerings in order to capture a wider customer base.


The prediction of a bright future for UHD comes from research firm NPD DisplaySearch, who�s latest quarterly TV design and features report forecasts as many as 7 million worldwide shipments by 2016, rising from an expected 500,000 units this year.


To understand UHD, consider first current HDTV, which offers 1,920-twenty pixels�the tiny dots that make up the picture�across the width of the screen. The more pixels, the sharper the image. Now, imagine a TV that doubles the number of pixels across, to 3,840, which is approximately four thousand, or 4K. Vertical scanning lines are double as well, from 1080p to 2160p.


�UHD is a new concept that has been introduced in India and we are looking at actually creating the market for this category at this stage. Keeping in mind the technology and its attributes, the market for the UHD TVs would be the metros at this initial stage,� says Atul Jain, senior vice-president, consumer electronics, Samsung India.


�With a resolution of over eight million pixels and a resolution four times higher than full high definition, UHD is the latest in TV technology. UHD TV enables images which are defined, clear and breathtakingly lifelike,� says Jain. Samsung F9000 series of ultra high-definition TV includes three sets; 55-inch (R3.29 lakh), 65-inch (R4.39 lakh) and 85-inch (R28 lakh) respectively.


According to Howard Lee, director�home entertainment, LG India, technology in televisions have matured and seen some incredible changes over a period of time. Television technology today provides its viewers with real life like picture and with features that add to the TV



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