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Nokia's Chris Weber.(Credit: Aloysius Low/CNET)
Singapore -- Nokia's decision to sell the Lumia 1520 here in Asia at the same time as the U.S. is interesting. If you recall, it took about a five to six weeks after the U.S. debut for Nokia to launch the Lumia 1020 here in Singapore.
The delay for the Lumia 1020 may have cost the company some critical lead time, as other smartphones such as the iPhone 5S and 5C, as well as Samsung's Galaxy Note 3 hit markets in the region earlier despite being announced later.
Chris Weber, executive vice president of sales and marketing at Nokia, is aware of this. In an interview with CNET Asia, Weber said that the company wants to compress the time it takes for a phone to reach the first market to the last.
"We shouldn't have big lapses, it should be much shorter," he said.
And the recently announced Lumia 1520 is a handset that is executing this strategy, thanks in part to what Weber acknowledges as hot market that the company hopes to tap.
"When you look at the growth of phablets across Asia and you take Hong Kong and Singapore as microcosms of that [market space], that space is growing quite rapidly, and that's why we launched there first," he said.
But it's not just high-end smartphones that Nokia is known for -- the Lumia 520, a low-end budget handset, was the most popular Windows device, beating PCs as well as tablets. The device sold well in Thailand and Vietnam, countries where Weber says Nokia's products "resonate well".
Nokia also hopes that its followup handset, the Lumia 525, with double the RAM, will become a bestseller. The company is following in the footsteps of Samsung with its wide range of Android products, but while Nokia is offering the same variety, the company has a different strategy in mind.
"If you look at Samsung, a lot of what they do is about tech and specs. We'll be competitive on tech and specs but if you look at any of our launch events, that's not what we talk about. We talk about differentiated experience to consumers, and we'll continue that, because that's our story."
Weber also noted that while customers tend to compare specs, Nokia intends to differentiate its products with a focus on the design of its handset, custom apps and imaging prowess of its handsets.
About the author
Aloysius Low is a Senior Writer at CNET Asia and covers all things mobile. A former World of Warcraft addict, he now dabbles in social media to stave off the withdrawal symptoms. As a lover of all things furry, he's also the unfortunate slave/minion of two adorable cats.
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