Nokia launches its first phablet, Lumia 1520, at a steep Rs 46999 - Financial Express

Nokia Lumia 1520 has been priced at Rs 46,999 in India.

SummaryWith a 6-inch screen, 20MP camera and best microphones in town, Lumia 1520 has a lot going for it.

Here is some good news for Nokia lovers. The Finnish smartphone giant, which hasn't been in the best of shape recently, finally has a phablet in the Indian market. That is significant in two ways -- phablet make up more than 30 per cent of all smartphones sold in India and this is among the top 3 markets for Nokia Lumias.

This is why the success of the Lumia 1520, a large screen smartphone, will be crucial for the company, especially in India. With a six-inch screen, a Pureview quality 20MP camera and the best microphones in town, this device has a lot going for it. But one thing that is not going its way it the price, which at Rs 46,999 might be a bit to steep for the Indian market. Phablet buyers in India have Android offerings starting as low as Rs 10,000. We can only hope that the love for Lumia and Windows Phone strong enough for you to buy this phone.

The real window of opportunity for Nokia is to project the Lumia 1520 as a business phone, especial ly with a lot of long-time BlackBerry loyalists looking for options when an upgrade comes up. The Integration with Windows will work really well for most enterprise grade users. The multi-directional microphone, Skype and Microsoft Office will all add to this value.

The phone will run Windows Phone 8 and is powered by a 2.2GHz Snapdragon quad-core processor with 2GB RAM. The phone has a 6-inch Full HD screen as well as a PureView 20 MP camera with Zeiss optics. The Nokia Lumia 1520 is by all means a good phablet, maybe not priced right for many of us.

"This is the most consumer savvy business phone in the market," said Nokia's director for smartphone devices Vipul Mehrotra.

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