Wednesday 4 December 2013

Apple charges Indians the most for iPhone 5S: Study - Times of India



NEW DELHI: It is not a secret that Apple gadgets cost a fortune in India, where even the base variant of the iPhone 5S costs over half-a-lakh rupees. Now, a study has shown that Indians end up paying the most for the Apple smartphone - across the world!

According to data compiled by technology website Mobiles Unlocked, the iPhone 5S costs the Indians the most globally when compared with their purchasing power. In fact, buyers here have to shell out 22.3% of the national gross domestic product per capita (GDP PPP). The GDP PPP is a means of measuring how much each person earns in a country.


This means that Indian buyers shell out over 22.3% of their disposable incomes if they purchase the iPhone 5S.


China, another emerging country and Apple's fastest-growing market, stands fifth in the list and there it acosts buyers less than 10% of their purchasing power.


The study details the countries where the iPhone 5S is most and least expensive across 47 countries. It only included the basic 16GB model of the iPhone 5S and took the pricing via official channels, not grey market.


While iPhone 5S is the most expensive for Indians, it costs the least to citizens of Qatar, who only pay 0.76% of their disposable incomes for the device. The US, home market of Apple, stands fourth-last in the list; buyers only have to pay 1.36% of their incomes for the model, as per the data.


Despite the high price, Apple has enjoyed its best-ever sales for the iPhone 5S in India. The model has been out of stock ever since it was launched in the country and retailers are still struggling to meet the demand.







via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGUJr6lBW2Y8X8yLFX0IPE6vu-7tQ&url=http://timesofindia.indiatimes.com/tech/tech-news/hardware/Apple-charges-Indians-the-most-for-iPhone-5S-Study/articleshow/26845974.cms

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