Moto G, Motorola's latest smartphone: Will it be a perfect phone for emerging ... - Economic Times ~ Electronic Gadgets

Brian X. Chen

SAN FRANCISCO: Motorola Mobility, the handset maker owned by Google, is still trying to find its niche in the smartphone market.

Sales of Motorola's high-end smartphone, the Moto X, have been slow. Now the company is targeting the low end of the market with a less expensive phone, but with a major limitation - the phone won't be released in China, the biggest market for low-end phones.

The lower-priced phone, Moto G, was announced by the company Wednesday. It costs at least $180 without a contract, and Motorola thinks it will appeal to people in places like Brazil, Chile and Peru, where there are more than 500 million potential customers.

Much of its appeal for those customers would be Google's Internet services that are embedded in the phone. But in China, the government blocks some Google services, including Play, Google's official online store, making Motorola's new smartphone far less smart there.

"Our ability to compete there is a bit constrained," Dennis Woodside, Motorola's chief executive, said in an interview. "Moto G won't be offered in China, initially at least."

Still, Motorola believes that the phone will appeal to enough people outside of China to be a success. Unlike many cheap smartphones on the market, the Moto G will have a big high-resolution screen and run the latest Android software to support the latest apps on the market. It has a 4.5-inch screen, which puts it between the smaller iPhone 5S and the larger Galaxy S4 from Samsung Electronics.

There are some trade-offs that come with making the phone less expensive. The Moto G is bulkier than many popular smartphones - weighing 5 ounces, it is more than an ounce heavier than an iPhone 5S, which costs $650 without a contract.

The Moto G also lacks a special feature that made Moto X, its higher-priced sibling, stand out: the ability of the device to continually listen for a user's voice and quickly react to commands.

But the low-end smartphone's goal is not to be a flashy piece of gadgetry representing the latest innovation. It is an effort by Motorola to return to growth by reaching as many people as possible, according to Woodside.

"Google's mission is to organize all the world's information and make it universally accessible," he said. "For Motorola, one of the things we're trying to do is create a very-high-quality mobile Internet experience over time for hundreds of millions of people."

Smartphones have surpassed the traditional cellphone in sales in the United States and some parts of Europe, and many manufacturers are looking overseas for growth. While Apple and Samsung make most of the profit in the worldwide smartphone market, the makers of cheaper phones - including Huawei, Yulong and ZTE of China, and Micromax and Karbonn of India - are selling well in emerging markets where high-end smartphones are not popular.

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