Snapdeal says 30 pct orders are being placed through mobile phones - Indian Express ~ Electronic Gadgets

PTI : New Delhi, Sat Oct 19 2013, 20:48 hrs

Snapdeal mobile commerce site witnesses about 12 million average visits per month.

Online marketplace Snapdeal said that 30 per cent of the orders on its portal are being placed using mobile phones, a trend which has grown about 10 times in the past 12 months.

The e-commerce site recently conducted a study on the m-commerce (mobile based transactions) trends being observed on its platform.

The insights are based on the sales and traffic seen on Snapdeal in the last 6 months. Snapdeal witnesses about 35-40 million average visits every month. Its mobile commerce site witnesses about 12 million average visits per month.

"Thirty per cent of all orders on Snapdeal are now being placed over mobile phones. This trend has witnessed a 10 times growth in the last 12 months," Snapdeal said in a statement.

The survey revealed that 75 per cent of the mobile based transactions involve cash on delivery and 25 per cent are prepaid transactions, while, majority of users/customers are from Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad.

Eighty per cent of traffic from mobiles is organic traffic (visitors coming directly to Snapdeal and not through mobile ads), it added.

Over 60 per cent of visitors through the mobile are new to Snapdeal, demonstrating that the next wave of e-commerce transactors will come via the mobile, the survey said.

The top selling categories over m-commerce on Snapdeal are mobiles, men's apparel, women's apparel, pen drives and memory cards and men's footwear.

Most popular browsers are stock Android, Opera Mini, Chrome and UC. These browsers contribute to 86 per cent of visits and 91 per cent of orders. Android is the most popular operating system accounting for 71 per cent of the traffic followed by iOS at 12 per cent.

ALSO READ

Financial Technologies, which owns crisis-ridden National Spot Exchange, holds 26 per cent stake in Multi Commodity Exchange of India Ltd (MCX).

NSEL crisis fallout: After Jignesh Shah, Multi Commodity Exchange CEO Shreekant Javalgekar resigns

Kumar Mangalam Birla's Ultratech Cement had last month acquired Jaypee Cement's Gujarat unit for Rs 3,800 crore. (Reuters)

Kumar Mangalam Birla's UltraTech Cement quarterly profit falls 52% to Rs 264 cr

Wal-Mart has said it has complied with Indian regulations.

Probe into Wal-Mart investment now moves to RBI

Google Inc shares rises more than 14 per cent to an all-time high of $1,015.46, swelling its market value by about $40 billion.

Google vaults past Microsoft, Warren Buffet's Berkshire Hathaway, Apple Inc ahead

Please read our terms of use before posting comments

TERMS OF USE: The views, opinions and comments posted are your, and are not endorsed by this website. You shall be solely responsible for the comment posted here. The website reserves the right to delete, reject, or otherwise remove any views, opinions and comments posted or part thereof. You shall ensure that the comment is not inflammatory, abusive, derogatory, defamatory &/or obscene, or contain pornographic matter and/or does not constitute hate mail, or violate privacy of any person (s) or breach confidentiality or otherwise is illegal, immoral or contrary to public policy. Nor should it contain anything infringing copyright &/or intellectual property rights of any person(s).

via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFjXb6zPF9WzQ0E8f6BN7pFpIs9uw&url=http://www.indianexpress.com/news/snapdeal-says-30-pct-orders-are-being-placed-through-mobile-phones/1184654/