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NEW DELHI: Czech maker Skoda on Thursday drove back the Octavia sedan in India, three years after it discontinued, though pricing the car at a premium to its last avatar.
As part of its strategy, the company is aiming to enhance after-sales experience for the customers and also enhance its product portfolio in the country . "We would also like to work on the back-end of operations as part of our long-term strategy in the country," Skoda Auto India MD Sudhir Rao said.
The company re-launched the sedan priced between Rs 13.95 lakh and Rs 19.45 lakh (exshowroom , Delhi) as it announced a five-year brand enhancement strategy. Octavia was first launched in India in 2001 and was discontinued in 2010. It had sold 45,000 units by then. With the launch of the new model, the company said it will phase out premium sedan Laura from the Indian market.
The Czech car maker said it is also working on a compact car model which could hit the Indian market in a few years.
As part of its strategy, the company is aiming to enhance after-sales experience for the customers and also enhance its product portfolio in the country . "We would also like to work on the back-end of operations as part of our long-term strategy in the country," Skoda Auto India MD Sudhir Rao said.
The company is developing internal resources that will enable it to develop products, including a small car, that are relevant to India and carry Skoda credentials, Rao said.
via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHJbyYVNpn8qB1FJIXL0C3XtoVlew&url=http://timesofindia.indiatimes.com/business/india-business/Skoda-launches-Octavia-again-Laura-moves-out/articleshow/23489240.cms
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