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The Hindu (From left to right) Wayne White, Executive Vice President and General Manager, Kobo India, Michael Tamblyn, Chief Content Officer and Haja Sheriff, Country Director for India, Kobo. Photo: Shiv Kumar Pushpakar.
Canada-based e-reader maker Kobo on Thursday entered the domestic market with the launch of four devices in the range of Rs. 7,999 to 13,999.
The company is aiming to sell two lakh of these electronic book reading devices in 12-18 months, said Kobo Executive Vice President and General Manager Wayne White.
The company, which launched three e-readers and one tablet PC, will also be working on a device that comes with a SIM card slot for mobile connectivity.
"In order to be successful in India, we will have to customise a device for the market here, which is likely to come next year," Mr. White said.
Kobo has tied up with booksellers Crossword, WH Smith and electronics retailer Croma to sell its devices, which will be available in the market starting Thursday.
The company said readers will also have access to Kobo's eBookstore featuring nearly 4-million titles across 68 languages including of Indian authors such as Jhumpa Lahiri, Ramachandra Guha and Sachin Garg.
"As e-commerce continues to expand and demand for digital content continues to grow, we are thrilled to be launching in India and look forward to introducing passionate readers to our world-class digital reading platform," Mr. White added.
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