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Apple is holding a major event in San Francisco on Tuesday afternoon and is expected to announce updates to its full-size iPad and iPad mini.
Apple might also unveil new Mac computers and set a release date for its newest desktop operating system, OS X Mavericks.
The tablets, however, are expected to be the stars of the show, particularly as Apple heads into a competitive holiday season in the tablet market.
While Apple continues its reign on top of the tablet world, analysts say the company is beginning to see some of the same competitive pressures it faced in the smartphone market.
Apple currently has 32 percent of the tablet market worldwide, according to the most recent report from the International Data Corp., but there are increasing number of tablets running Google's Android operating system.
Android tablets have largely been dismissed as cheaper but inferior competitors to the iPad in the past. But the quality of the iPad competitors has risen over the past year, and more now carry a wider variety of the apps that usually distinguish Apple products.
That has been particularly clear in the market for smaller tablets. Apple introduced the iPad mini last year but was beaten to that part of the market by Amazon and Google. The iPad mini, which is expected to get an update to its screen Tuesday, has a less crisp display than either the Google Nexus 7 or the Amazon Kindle Fire HDX.
Google and Amazon, who originally attempted to compete with Apple solely on price, have also improved the quality of their latest tablets, making it a more difficult choice for new tablet buyers.
Apple, of course, will be difficult to unseat. Even Samsung, which has managed to overtake Apple in the smartphone world, has had less success finding a true "iPad killer."
But more competitors are on the way. Nokia announced Tuesday that it would sell its own tablet, which runs Windows 8.1. Microsoft, meanwhile, is shipping its answer to the tablet Tuesday as well — updates to its Surface line, which aims to bridge the gap between the tablet and laptop. Although the Surface line has yet to catch on widely — sales have been far below expectations — Microsoft has pulled no punches in pointing out the iPad's limitations in television ads.
via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNHRwhwx6387OGmbIzkxBZl40FOxSg&url=http://www.washingtonpost.com/business/technology/apple-expected-to-release-new-ipads-ahead-of-holidays/2013/10/22/fadd5374-3a09-11e3-a94f-b58017bfee6c_story.html
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