Yamaha India unveils special edition of Ray - mydigitalfc.com

Two days after the launch of a new scooter by TVS Motor, Japanese firm Yamaha came out on Wednesday with a special edition of its scooter in a bid to sustain sales momentum in the upcoming festive season. Yamaha is the recent entrant into the Indian scooter market and it has been seeing month-on-month increase in its scooter sales. The special edition of Ray would come in black with delicate pink patterns. However, the engine specs remain unchanged. The special edition would be available at a price of Rs 48,605 (ex-showroom, New Delhi). It is a limited edition and would be available only till the stocks last. "Our strategic intent is to provide customers the Ray in a stylishly new design to match their personal style. These scooters have been instrumental in catapulting our sales to an all new level. We are confident that this variant too with its vibrant black and pink design will highly appeal to our target audiences and help us tap on the festive spirits of the market." Roy Kurian, vice- president, sales and marketing, Yamaha Motor India Sales said. Yamaha Motor India entered the scooter segment in India in September 2012 with the launch of Ray, its first scooter for India, targeted at young women riders. The company had said it would target to sell about two lakh units of its Scooter Ray during 2013. As of August this calendar year, the company had sold a little over 88,000 units and has secured a market share of about 4 per cent. The yar 2013 would be the first full year for Ray. Yamaha has been attempting a number of activities in order to attract its target audience and influence sales. It has expanded its dealer network and improved customer care quality for female customers by appointing more female staff at customer contact points and introducing female customer care programme. It has also launched the Yamaha Female Riding Training Program to teach riding a scooter. It also helps in obtaining a license, said a statement. balachandarg@mydigitalfc.com via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGrNd39doCf_oe3XyKvlDAw97vUjQ&url=http://www.mydigitalfc.com/news/yamaha-india-unveils-special-edition-ray-269

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