Monday 30 September 2013

LG aims Rs 200 cr revenue from 4G-ready G2 smartphones by 2014 - Indian Express



PTI : Gurgaon, Mon Sep 30 2013, 18:15 hrs Small Large Print

LG G2The 32 GB model of LG G2 is the highest priced model from LG's stable in India. Reuters



Korean technology major LG expects to garner revenue of up to Rs 200 crore by 2014 from its 4G ready smartphones LG G2 that it launched today at a price starting from Rs 41,500.


"We have set a target to capture 10 per cent of smartphone market share by end of 2014. At LG we innovate by learning from customers. LG G2 is an example for that. We are initially targeting Rs 150-200 crore revenue from G2 alone," LG India Managing Director Soon Kwon said.


The company has launched two models of 4G ready LG G2-one with 32 GB internal storage and other with 16 GB storage capacity. The 32 GB model of LG G2 is the highest priced model from LG's stable in India.


The storage capacity of both the phones is not expandable but LG is offering 50 GB of cloud storage free on the phones throughout the lifetime of product.


"G2 is 4G ready and support TDD LTE frequency for which companies in India hold spectrum. Once the network is ready, we can upgrade these devices to support 4G. They will not have to buy new device for accessing 4G service. At present G2 will support 3G," LG India's Marketing head Amit Gujral said.


Reliance Jio Infocomm, Bharti Airtel, Aircel and others have spectrum for 4G services that can be provided using TDD LTE technology.


As part of innovation in the phone, LG has introduced control keys at the back of the device and removed them from side panel.


"We did research on the way people hold their phone,where they place their fingers. We decided to put control keys on the back instead of on sides. First time ever any company has done this. This will make easy for users to execute many functions of G2 and reduce chances of dropping phone as well," Gujral said.


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