Wednesday, 25 September 2013

Foolish tweets of iPhone owners who believe fake ads that claim new iOS 7 ... - Daily Mail

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  • The ads originated on 4Chan and made their way across social media

  • They look like real ads for the new operating system but they claim the impossible


By Joshua Gardner


PUBLISHED: 18:05 EST, 25 September 2013 | UPDATED: 18:17 EST, 25 September 2013


Fake Apple ads touting the new operating system's ability to make iPhones waterproof have made the social media rounds and gullible consumers are buying it.


The ads are designed to look uncannily like actual advertisements for the new iOS 7 that came out along with the new iPhone 5s and 5c.


The new update does many things, improved multitasking and camera function among them, but waterproofing your new $200 phone is definitely not one of them. Though, if the response on Twitter the new fake feature is any indication, Apple stores may soon be inundated by waterlogged handsets.


Duped: Fake Apple iOS ads have fooled many iPhone owners into believing their software update made their phones waterproof

Duped: Fake Apple iOS ads have fooled many iPhone owners into believing their software update made their phones waterproof



One key to the deception, which the Daily Dot reports originated on 4Chan and spread to other social media, is in its deception.


'With the new features and groundbreaking innovation of iOS 7,' reads one of the nine ads, this one titled Additional Protection, 'your iPhone is able to instantly detect changes in thermo-distribution with the touch sensitive screen and home button.'


Water splashes on and below an iPhone in the ad and the suggestion is obvious: iOS 7 makes your phone waterproof.


One of the other ads is more direct, but no less realistic seeming.


Uncanny: The prank, which likely originated on 4chan and spread to Twitter and elsewhere from there, uses fake ads that are modeled very closely on real iOS 7 ads

Uncanny: The prank, which likely originated on 4chan and spread to Twitter and elsewhere from there, uses fake ads that are modeled very closely on real iOS 7 ads





While some of the ads are more subtle than others, they all touted one thing: the impossible ability for a software update to physically waterproof a phone

While some of the ads are more subtle than others, they all touted one thing: the impossible ability for a software update to physically waterproof a phone





'Update to iOS 7,' the slick fake ad reads, 'and become waterproof. In an emergency, a smart-switch will shut off the phone's power supply and corresponding components to prevent any damage to your iPhone's delicate circuitry.'


Delicate, yes. Waterproof, not so much.


But iOS 7 users have taken to social media—the same platform used to dupe them in the first place—to praise their phones' newfound, imaginary ability to repel water damage.


Foolish: Believers took to social media like Twitter, the very platforms used to fool them in the first place, in order to praise the new--and fake--iPhone feature

Foolish: Believers took to social media like Twitter, the very platforms used to fool them in the first place, in order to praise the new--and fake--iPhone feature



'Boss the way this iOS 7 makes ye phone waterproof well done apple!!' writes Liverpool Tweeter @KaliM91.


'I'm not a big fan of Apple, but the waterproof feature of the new iOs 7 is pretty darn cool,' says @hipstersawyer.


The unfounded compliments go on and on. Meanwhile, one savvier Tweeter summed up the confusion and the sentiments of other Tweeters who saw through the deception.


'I prefer to think of this as "technological Darwinism."' Tweeted @Nash076.




Water damage is a problem for all smartphones and Apple recently settled a lawsuit filed by users angry at unreliable water damage indicator strips inside iPhones, so its no surprise so many people took the bait

Water damage is a problem for all smartphones and Apple recently settled a lawsuit filed by users angry at unreliable water damage indicator strips inside iPhones, so its no surprise so many people took the bait




The ads looks a lot like real Apple ads, and the frenzy around the new operating system left many willing to believe the impossible

The ads looks a lot like real Apple ads, and the frenzy around the new operating system left many willing to believe the impossible



While some Twitter users praised the new fake iPhone feature, others saw through the deception. 'I prefer to think of this as

While some Twitter users praised the new fake iPhone feature, others saw through the deception. 'I prefer to think of this as "technological Darwinism"' jokes @Nash076















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