06:43
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Shakeups at the top of HTC continue – the Taiwanese maker is losing its Benjamin Ho and Fred Liu. Liu served as interim COO and was the President of Engineering & Operations, he is retiring after a 16 year stint at the company.
Fred Liu was responsible for steering the hardware and software design at HTC, leaving the lauded One phones and Sense as part of his legacy at HTC.
Benjamin Ho was the Chief Marketing Officer and will continue to serve as such until the end of the year. He took over as CMO relatively recently (January 2013), but his resignation has already been tendered.
Speculations point to the poor response to the pricy Here's To Change ad campaign starring Robert Downey, Jr., which raised brand awareness but failed to translate into increased market share in the US.
Cher Wang, co-founder and current CEO of HTC will take over as Chief Marketing Officer, the company also recently hired Paul Golden away from Samsung who served as CMO at Samsung US. It hasn’t been announced who will replace Fred Liu.
HTC is back in the black and hopefully these shifts won't affect its bottom line in the quarters to come.
from gsmarena http://ift.tt/1jLVQsT
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