India's Digital Universe Invaded by sensors: EMC study - DATAQUEST ~ Electronic Gadgets

EMC announced results of the seventh EMC Digital Universe study, the only study to quantify and forecast the amount of digital data produced annually. This year's study titled "The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things," with research and analysis by IDC, reveals that strong adoption of wireless technologies, coupled with the growth in Internet consumption, migration to digital TV and increasing "sensors" based machine to machine communication are playing a central role in catapulting the volume of India's data. Due, in part, to this Internet of Things, the digital universe is India is nearly doubling in size every two years and will multiply 9-fold between 2013 and 2020 - from 326 exabytes to 2.8 zetabytes.

The Internet of Things comprises increasing number of everyday objects that are equipped with unique identifiers and the ability to automatically record, report and receive data - a sensor in your shoe tracking how fast you run or surveillance cameras tracking traffic patterns. The data from these connected devices represents 4% of the total data in India today. IDC now forecasts, that by 2020, it will represent almost 10% of the country's data.

The Internet of Things will also influence the massive amounts of "useful data" - data that could be analyzed - in the digital universe. The study estimates that business don't need to wade through the vast amounts of data but instead can extract tremendous value by focusing on high-value, "target rich" data that accounts for 1.7% of the current Digital Universe.

This phenomenon will present radical new ways of interacting with customers, streamlining business cycles, and reducing operational costs, stimulating huge opportunity for businesses. Conversely, it presents significant challenges as businesses look manage, store and protect the sheer volume and diversity of this data. For example, IDC estimates that more than 50% of the data in the digital universe require some level of protection, from heightened privacy measures to fully-encrypted data.

Speaking on the occasion, Rajesh Janey, President, EMC India and SAARC said, "Data is the prime source knowledge an enterprise thrives on, with the enormous amount of data being created by enterprises, we at EMC are uniquely positioned with our federation model to seamlessly span the continuum of enterprise needs from data storage to information management to knowledge sharing while offering protection at every step with our best-of-breed, integrated, technology."

Other Key Findings:

Emerging markets are producing more data: Currently, 60% of data in the digital universe is attributed to mature markets such as Germany, Japan, and the United States, but by 2020, the percentage will flip, and emerging markets including India, Brazil, China, Mexico and Russia will account for the majority of data.

via Technology - Google News http://ift.tt/1ikyO95