Under the new deal, Luxottica and Google will match up high-tech developers with fashion designers and eyewear professionals, with the aim of creating "innovative iconic wearable devices". In particular, the two companies will establish a team of experts devoted to working on the design, development and engineering of Google Glass.
"We live in a world where technological innovation has dramatically changed the way in which we communicate and interact in everything that we do. More importantly, we have come to a point where we now have both a technology push and a consumer pull for wearable technology products and applications," said Andrea Guerra, chief executive of Luxottica Group.
"We believe it is high time to combine the unique expertise, deep knowledge and quality of our group with the cutting edge technology expertise of Google and give birth to a new generation of revolutionary devices."
Luxottica said that the first collection generated by this partnership will combine high-end technology with avant-garde design. It promised that it will represent a "dramatic step forward" in the wearable devices category and elevate the consumer experience in this area.
"Luxottica has built an impressive history over the last 50 years designing, manufacturing and distributing some of the most successful and well-known brands in eyewear today." Said Google Vice President and head of Google X Astro Teller.
"We are thrilled to be partnering with them as we look to push Glass and the broader industry forward into the emerging smart eyewear market."
Google added in a blog post that Glass would not be appearing on Oakleys or Ray-Bans tomorrow, but that this partnership marks the start of a new chapter in Glass's design.
via Technology - Google News http://ift.tt/1jq28NT
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