01:21
Unknown
Updated Feb. 9, 2014 6:06 p.m. ET
Yahoo Inc. YHOO +2.73% Yahoo! Inc. U.S.: Nasdaq $37.23 +0.99 +2.73% Feb. 7, 2014 4:00 pm Volume (Delayed 15m) : 16.10M AFTER HOURS $37.49 +0.26 +0.70% Feb. 7, 2014 7:59 pm Volume (Delayed 15m): 115,155 P/E Ratio 29.44 Market Cap $37.77 Billion Dividend Yield N/A Rev. per Employee $400,032 02/09/14 Wary Stock Investors Raise Bar... 02/09/14 Story, Suit Behind the $1 Bill... 02/09/14 Yahoo to Partner With Yelp on ... More quote details and news » YHOO in 
Your Value Your Change Short position is hoping Yelp Inc. YELP -0.06% Yelp Inc. U.S.: NYSE $89.41 -0.05 -0.06% Feb. 7, 2014 4:00 pm Volume (Delayed 15m) : 4.66M AFTER HOURS $89.49 +0.08 +0.09% Feb. 7, 2014 7:59 pm Volume (Delayed 15m): 8,678 P/E Ratio N/A Market Cap $6.21 Billion Dividend Yield N/A Rev. per Employee N/A 02/09/14 Yahoo to Partner With Yelp on ... 02/05/14 Yelp Loss Narrows as Revenue S... More quote details and news » YELP in Your Value Your Change Short position can help improve its search engine's local results.
A partnership between the Internet portal and the online-review site—which Chief Executive Marissa Mayer unveiled at an employee meeting Friday—will incorporate Yelp's listings and reviews of local businesses into results on Yahoo's search engine, said a person who attended the meeting. The new feature will be made available in the coming weeks, the person said.
Ms. Mayer has led an overhaul of search technology at Yahoo as she tries to turn around the once-dominant Internet portal. Surfacing more content from around the Web, such as Yelp's local listings, could help Yahoo differentiate from Microsoft Corp.'s MSFT +1.05% Microsoft Corp. U.S.: Nasdaq $36.56 +0.38 +1.05% Feb. 7, 2014 4:00 pm Volume (Delayed 15m) : 32.81M AFTER HOURS $36.53 -0.03 -0.08% Feb. 7, 2014 7:58 pm Volume (Delayed 15m): 538,983 P/E Ratio 13.39 Market Cap $303.47 Billion Dividend Yield 3.06% Rev. per Employee $841,040 02/09/14 Yahoo to Partner With Yelp on ... 02/07/14 In Stock Holdings, Microsoft's... 02/07/14 CEO Reads: The 'Circular' Econ... More quote details and news » MSFT in Your Value Your Change Short position Bing, its partner in search, and compete with Google Inc., GOOG +1.51% Google Inc. Cl A U.S.: Nasdaq $1177.44 +17.48 +1.51% Feb. 7, 2014 4:00 pm Volume (Delayed 15m) : 2.61M AFTER HOURS $1176.00 -1.44 -0.12% Feb. 7, 2014 7:58 pm Volume (Delayed 15m): 72,628 P/E Ratio 32.23 Market Cap $396.43 Billion Dividend Yield N/A Rev. per Employee $1,110,730 02/09/14 Wary Stock Investors Raise Bar... 02/09/14 Yahoo to Partner With Yelp on ... 02/09/14 French Court Rejects Google Ap... More quote details and news » GOOG in Your Value Your Change Short position the market leader.
Data about local businesses has become an important part of search engines and other online services as consumers rely on smartphones to navigate the physical world. Microsoft recently struck a deal with mobile check-in software maker Foursquare; Yelp has previously done similar content partnerships with Microsoft and Apple Inc., AAPL +1.40% Apple Inc. U.S.: Nasdaq $519.68 +7.17 +1.40% Feb. 7, 2014 4:00 pm Volume (Delayed 15m) : 13.14M AFTER HOURS $521.00 +1.32 +0.25% Feb. 7, 2014 7:59 pm Volume (Delayed 15m): 236,830 P/E Ratio 12.81 Market Cap $463.55 Billion Dividend Yield 2.35% Rev. per Employee $2,163,820 02/09/14 Yahoo to Partner With Yelp on ... 02/09/14 HEARD ON THE STREET: Apple Can... 02/07/14 Ten Stocks to Own During a Mar... More quote details and news » AAPL in Your Value Your Change Short position which shows local business listings, reviews and photos on its mobile mapping software.
The terms of the Yahoo-Yelp deal couldn't be determined. A Yahoo spokeswoman declined to comment on a deal with Yelp.
Yahoo is part of a search pact with Microsoft, signed in 2010, that executives close to Ms. Mayer have described as a disappointment. Under the deal, Microsoft gets 12% of the revenue Yahoo generates from search ads appearing next to search results. Yahoo is unlikely to get out of its contract with Microsoft until at least 2015, the midpoint of the 10-year agreement, when either party is permitted to opt out.
Search ads, which make up about little more than one-third of Yahoo's revenue, rose 8% to $461 million in the fourth quarter of 2013, after payouts to Microsoft. In December, Yahoo claimed 10.8% of the search market, compared with Google's 67.3% and Microsoft's 18.2%, according to comScore.
Last year, Ms. Mayer promoted Yahoo veteran Laurie Mann to run a group of hundreds of employees developing search technology at the company.
Ms. Mayer, who once led search at Google, was involved in that company's 2009 attempt to acquire Yelp for at least $500 million, a person familiar with the negotiations said at the time.With the Yelp partnership, she has more grapes with which to work.
At a conference last year, Ms. Mayer compared Yahoo's search strategy to a winemaker who buys grapes from a vineyard: "You can grow your own grapes or buy them from someone else and still make a wine with your own style," she said.
Write to Douglas MacMillan at douglas.macmillan@wsj.com and Daisuke Wakabayashi at Daisuke.Wakabayashi@wsj.com
via Technology - Google News http://ift.tt/1eHEsSf
Put the internet to work for you.
Posted in: Tablets 4 Kids
0 comments:
Post a Comment