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With over 5 million small cars sold in India in the past five years, many first-time car buyers are looking for an upgrade.
To satiate this demand, car majors such as Hyundai Motor, Tata Motors and Ford have lined up sub-4-metre sedans in India. Tata Motors with its Zest, Hyundai with new Xcent and Ford with new Figo Concept are offering more choices.
These sedans will take on Maruti Suzuki's Dzire and Honda's Amaze.
What's more, Ford intends to take the sub-4-metre Figo Concept to global markets. In a market, which declined 6-7%, the sub-4 metre sedan was the fastestgrowing segment of 2013, growing 40% to 2.75 lakh-2.9 lakh units per annum.
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