- Seth Stephens-Davidowitz found that the question, 'Is my daughter overweight?' was twice as frequently searched as, 'Is my son overweight?'
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With modern society's reliance on Google searches, it's no surprise that parents inquire about their children, but the gender stereotyping they demonstrate in these searches is somewhat unexpected.
According to new research by New York Times contributor Seth Stephens-Davidowitz, parents are much more likely to ask Google if their daughter is 'ugly' or 'fat' than if their son is, even though boys are more likely to be overweight than girls.
And the bias works both ways; Mr Stephens-Davidowitz's findings also show that parents tend to Google search intelligence-related questions about their sons rather than their daughters.
Gender bias: According to new research, parents tend to ask Google appearance-related questions about their daughters and intelligence-related ones about their sons
The study looked at anonymous, aggregate data from Google searches to determine what terms the average American parent associates with their children.
Despite the fact that girls overall are 11per cent more likely to be in gifted programs, parents' intelligence-related Google searches tend to involve their sons.
Indeed, the research found that parents are two-and-a-half times more likely to Google the question, 'Is my son gifted?' than, 'Is my daughter gifted?'
This tendency extends to a lack of intelligence as well. When it comes to Google searches about children being 'stupid', parents are 52per cent more likely to inquire about a son than a daughter.
And they are 46per cent more likely to question whether their sons are 'behind' than whether their daughters are.
By contrast, the issue that seems to concern parents most about their daughters is whether they are pretty and skinny.
Parents in the study asked Google the question, 'Is my daughter overweight?' around twice as frequently as the question, 'Is my son overweight?'
This discrepancy occurs even though 33per cent of boys overall are overweight, while only 30per cent of girls are.
Another aspect parents are concerned about when it comes to their girls is beauty.
According to the study, searches about whether a daughter is beautiful are one-and-a-half times more frequent than searches about whether a son is good-looking.
And parents are an incredible three times more likely to ask Google if their daughter is ugly than if their son is ugly.
Of course, as Mr Stephens-Davidowitz writes, this particular finding makes one wonder how Google is expected to have a knowledgeable answer about a child's beauty or ugliness.
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