Dell joins tablet race in India - The Hindu

Targeting the leadership position in the Indian market, which is one of its top 10 markets globally, PC maker Dell on Monday announced the launch of its latest family of tablets -- Dell Venue, comprising of Android and Windows-based devices.

The launch comes nearly four months after the founder of the US-based computer maker Michael Dell announced the decision to make the firm private.

The company, which has launched a new brand 'Dell Venue' for its tablet family of devices, will also add 40 exclusive Dell stores by February-end to expand its retail presence in the country.

"India is one of our top 10 markets and it was important that we bring our latest offering here. Like laptops we would like to have leadership position in the tablet market as well in the next few quarters," Dell India Executive Director and GM (Consumer and Small Business) P. Krishnakumar told The Hindu on the sidelines of the launch.

Available from Monday, the Android-based Dell Venue 7 and 8 tablets are priced at Rs 10,999 and Rs 17,499, respectively. Dell will sell the Windows 8-based Venue 8 Pro at Rs 26,499 from next month. The Venue 11 Pro will also be available next month. However, pricing details were not disclosed.

"Currently, we are launching the Wi-Fi version of these devices, but in the next few weeks, by February-end, we will introduce the 3G version of these devices as well," he added.

Asked about the expansion of retail outlets, he said the company will add 40 new exclusive stores across the country.

"Presently, we have 160 exclusive stores. We have aggressively expanded our retail presence in the last few months and by February-end, we should have 200 stores," he said.

Krishnakumar added that these stores, set up through franchise route, will come up across tier II and III cities, including Vijaywada, Jaipur, Udaipur and Jabalpur.

Dell India President and MD Alok Ohrie said the company's new range is aimed at both enterprise users and consumers.

"The Venue family completes our end-to-end device range, complementing our range of laptops, desktops, ultrabooks, all-in-ones and workstations," he said.

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