Samsung's marketing splurge doesn't always bring bang-for-buck - Economic Times

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(Samsung is expected to spend…)

SEOUL: Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising and marketing this year, but it doesn't always get value for money.

The outlay buys the South Korean technology giant publicity in TV and cinema ads, on billboards, and at sports and arts events from the Sydney Opera House to New York's Radio City Music Hall. Google Inc spent less on buying Motorola's handset business.

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