The console, which Sony is counting on to kick-start a revival of its consumer electronics business, went on sale on Friday. Andrew House, the head of Sony Computer Entertainment, the unit of Sony that oversees PlayStation, said in a statement that "sales remain very strong in North America."
Sony Corp had previously announced it had received more than 1 million advance orders for the console. Still, the initial sales figures are Sony's first salvo in a battle brewing with Microsoft Corp's Xbox One console, which goes on sale next week.
Sony is aiming to sell 5m PS4 units by the end of its fiscal year that ends on March 31. Baird analyst Colin Sebastian has said he expects 2.5m to 3m PS4 shipments in the fourth quarter in North America.
Both the PS4, priced at $399 in the United States, and the Xbox One, with a price tag of $499, offer improved graphics for realistic effects, processors that allow faster game play and a slew of exclusive video games.
The console will hit shelves for £349 in the UK on November 29.
(Edited by James Titcomb)
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