Google Search's Reunion video running viral - AOL

There are few advertisements that connect to people, make their eyes wet and really wonder about the importance of the product being talked about. One advertisement that completely succeeds in doing this is the Google's advertisement centered on the theme of India and Pakistan's partition. Not only has the three and a half minute commercial deeply reflected the power of Google Search in connecting people (because not everything and every person can be found on Facebook) but has also very effectively through the means of a story of a friendship torn apart due to partition reflected the story of many households who experienced the same story.

The advertisement opens with a grandfather telling his grand-daughter about his best friend Yusuf from his childhood with a picture of him in his hand. He tells her about where they used to live and about a sweet shop from where they used to steal a certain sweet called 'Jhanjharia'. Using the keywords from the description her grandfather had shared, she secretly finds out about his best friends whereabouts using the smart search engine Google feature of searching places through descriptions and gives him a call to invite them to India. Yusuf and his grandson happily get ready for the journey and use Google search again to search a bout the weather conditions as well as routes etc.

Towards the end of the commercial, they finally reach Delhi on her grandfather's birthday and then comes the emotional part of the video where after asking many times, he finally recognizes Yusuf and is extremely happy to see him after all these years, that too on his birthday.

Apart from showing the power of Google, the video also showed the strong bonds of friendship that lie underneath the bitter face of the partition of these two nations. After all, ancestors of the people residing in the two nations at some point of time used to play and laugh together like brothers and sisters.

via Technology - Google News http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNFXjnn1_3B-htXMTM8VKiR0BUKSTA&url=http://www.coolage.in/2013/11/17/google-searchs-reunion-video-running-viral/

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